About Us: http://www.woopra.com/about-woopra/
In Their Own Words
"Woopra’s mission is to help companies take control of their customer data and make it actionable. We want to enable all companies to track, analyze, and take action on customer activity from every touch point, by connecting all their tools to a single hub. We believe that companies who centralize their data ultimately deliver the best customer experiences."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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