About Us: https://www.xaxis.com/inside-xaxis/
Owned By: GroupM
In Their Own Words
"The Xaxis Advantage There's so much more to digital media than just ads or just technology — or just ad technology. There are coveted audiences. Make-or-break insights. Real-time marketing opportunities. And the leading minds who break away from convention to build the next revolutionary tool. That's what you'll find at Xaxis. Because we believe in investing in the future and staying at the forefront of emerging trends."
Provider of creative and/or media buying services (both audience and data) for advertisers.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Demographic Data, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Location Based Data
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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