Owned By: Viacom
In Their Own Words
"Xfire provides users social networking, group VOIP and chat, social sharing of in-game screen shots and videos, and live-streaming gameplay."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Anonymous: Browser Information, Date/Time, Page Views
Pseudonymous: IP Address, Search History
Aggregate data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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