Website: https://xpo.knorex.com/
About Us: https://www.knorex.com/#company
Owned By: Knorex
In Their Own Words
Knorex provides cutting-edge digital media products and technologies to Media Owners, Content Publishers and Brands Advertisers engaging in the areas of digital advertising, marketing and publishing.Launched in 2010, Knorex has now established regional presence in Australia, Hong Kong, Malaysia, Singapore, Thailand, Vietnam and Indonesia.To date, Knorex has worked with more than hundreds of top international and regional Brands spanning across a wide spectrum of industries including property, finance/banks, automotive, travel/airlines, hotels/reports, retail, FMCG, government, IT/enterprise, education and more.
Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Optimizer
Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Data Collected
Anonymous:
Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous:
IP Address, Location Based Data
PII:
Name , Address, Phone Number, Email Address, EU- IP Address
Sensitive:
Financial Information
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
As long as necessary to fulfill a business need or as required by law.
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization
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Chief Privacy Officer
Knorex
Privacy policy: https://xpo.knorex.com/privacy/
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