Owned By: Verizon
In Their Own Words
"Welcome to Yahoo!, the world's most visited home page. Quickly find what you're searching for, get in touch with friends and stay in-the-know with the latest news and information."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History
PII: Name , Address, Phone Number, Email Address, Login
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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