Owned By: Yahoo! Advertising Solutions
In Their Own Words
"Yahoo! delivers custom solutions to build your brand and drive the response you want. Yahoo!'s industry-leading targeting tools turn audiences into customers, helping you reach the people who matter to your business and deliver the right message."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Analytics, Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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