Owned By: Yahoo!
In Their Own Words
"Yahoo! delivers custom solutions to build your brand and drive the response you want. Yahoo!'s industry-leading targeting tools turn audiences into customers, helping you reach the people who matter to your business and deliver the right message."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Browser Information, Date/Time, Demographic Data, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data
Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics Measurement, Optimization,
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