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Website: http://advertising.yahoo.com/

Owned By: Yahoo!

In Their Own Words

"Yahoo! delivers custom solutions to build your brand and drive the response you want. Yahoo!'s industry-leading targeting tools turn audiences into customers, helping you reach the people who matter to your business and deliver the right message."

Industry affiliations

What does this company do?

Ad network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Ad server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Publisher
Web site operator that sells and displays ads.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Browser Information, Date/Time, Demographic Data, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Clickstream Data

Data Sharing
Anonymous data is shared with 3rd parties.

Data Retention
Undisclosed

Data Use
Ad Serving, Ad Targeting, Analytics Measurement, Optimization,

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

• Yahoo! Inc.
  Customer Care - Privacy Policy Issues

  701 First Avenue
  Sunnyvale, CA, 94089
  
  
• Phone: (408) 349-5070

Privacy policy

Privacy policy: http://info.yahoo.com/privacy/us/yahoo/adserving/

Opt-out cookies

When you opt out of being tracked and/or targeted by this company, an "opt-out cookie" is set in your web browser. The details of this cookie are below. Click here for more information about what this means. ^*

Browser cookies

• Name: AO
• Path: /
• Content: o=1
• Expiration date: 2031-08-16 17:17:05

• Name: optout
• Path: /
• Content: 1
• Expiration date: 2017-08-13 20:00:00

Flash cookies/LSOs

No LSO usage.

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