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Website: http://advertising.yahoo.com/

About Us: https://policies.yahoo.com/us/en/yahoo/privacy/adinfo/index.htm

Owned By: Yahoo! Advertising Solutions

In Their Own Words

"Yahoo! delivers custom solutions to build your brand and drive the response you want. Yahoo!'s industry-leading targeting tools turn audiences into customers, helping you reach the people who matter to your business and deliver the right message."

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.

Marketing Solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.

Publisher
Web site operator that sells and displays ads.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)

PII: EU- IP Address, EU- Unique Device ID

Data Sharing
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.

Data Retention
3-6 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy policy

Privacy policy: https://policies.yahoo.com/us/en/yahoo/privacy/topics/adserving/index.htm

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