Website: http://advertising.yahoo.com/
About Us: https://policies.yahoo.com/us/en/yahoo/privacy/adinfo/index.htm
Owned By: Yahoo! Advertising Solutions
Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Marketing solutions
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Publisher
Web site operator that sells and displays ads.
Data Collected
Anonymous
Pseudonymous
PII
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customisation, Optimisation
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Yahoo! Inc.
Customer Care - Privacy Policy Issues
Privacy policy: https://policies.oath.com/us/en/oath/privacy/index.html
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