Owned By: Yahoo!
In Their Own Words
"Yahoo! display advertising solutions combine vast, engaged audiences with deep consumer insights, industry-leading targeting tools and other innovations to help you drive better results, and turn those audiences into customers."
Creative/Ad Format Technology
Provider of technology or services that enable advertisers to create specialized advertising messages that typically offer increased features and interactivity.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization
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