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Website: http://advertising.yahoo.com/

Owned By: Yahoo!

In Their Own Words

"Yahoo! display advertising solutions combine vast, engaged audiences with deep consumer insights, industry-leading targeting tools and other innovations to help you drive better results, and turn those audiences into customers."

Industry affiliations

What does this company do?

Creative/Ad Format Technology
Provider of technology or services that enable advertisers to create specialized advertising messages that typically offer increased features and interactivity.

Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Hardware/Software Type, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Search History

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.

Data Retention
18-24 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization

Your choices

We believe this company's primary business is in the facilitation or serving of 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: http://info.yahoo.com/privacy/us/yahoo/

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