Owned By: Yahoo! Advertising Solutions
In Their Own Words
"The Yahoo Developer Network offers APIs and tools to make it easy for developers to build, advertise, enhance applications and earn money with Yahoo. Measure and analyze activity across your app portfolio to answer your hardest questions and optimize your app experience."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Device ID
PII: EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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