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Website: https://developer.yahoo.com/analytics/

Owned By: Yahoo! Advertising Solutions

In Their Own Words

"The Yahoo Developer Network offers APIs and tools to make it easy for developers to build, advertise, enhance applications and earn money with Yahoo. Measure and analyze activity across your app portfolio to answer your hardest questions and optimize your app experience."

Industry affiliations

What does this company do?

Analytics Provider
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID

Sensitive: Financial Information, Social Security Number/Tax ID

Data Sharing
PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).

Data Retention
Undisclosed

Data Use
Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

We do not believe this company facilitates or engages in 3rd party interest-based advertising.

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Privacy contact

Privacy policy

Privacy policy: https://policies.yahoo.com/us/en/yahoo/privacy/products/developer/index.htm

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