Owned By: Yahoo! Advertising Solutions
In Their Own Words
"The Yahoo Developer Network offers APIs and tools to make it easy for developers to build, advertise, enhance applications and earn money with Yahoo. Measure and analyze activity across your app portfolio to answer your hardest questions and optimize your app experience."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information, Social Security Number/Tax ID
PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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