About Us: https://www.yell.com/help/
In Their Own Words
"Yell aims to be the marketing department of the SME in a changing world. Operating in the UK, US, Spain, Chile, Peru & Argentina, Yell aims to provide SMEs with the advertising tools they need to showcase their businesses through the most relevant and advanced products and services."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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Yell Limited3 Forbury Place,
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