In Their Own Words
"Yell aims to be the marketing department of the SME in a changing world. Operating in the UK, US, Spain, Chile, Peru & Argentina, Yell aims to provide SMEs with the advertising tools they need to showcase their businesses through the most relevant and advanced products and services."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Date/Time, Page Views
Pseudonymous: IP Address (EU PII), Search History, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address
Anonymous data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Content Customization
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Yell LimitedOne Reading Central
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