About Us: http://www.yelp.com/about
In Their Own Words
"Yelp (yelp.com) is a website that connects people with great local businesses. Yelpers have written more than 17 million local reviews, making Yelp the leading US local guide for real word of mouth."
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data
PII: Name , Address, Phone Number, Email Address
Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Content Customization
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