About Us: http://www.yesmail.com/who-we-are
Owned By: Infogroup
In Their Own Words
"Yesmail is the cross-channel communication platform within Yes Lifecycle Marketing. We deliver beyond the boundaries of traditional email service providers to seamlessly integrate email, SMS, Push, social, and display, enabling the world’s best known brands to have a consistent view of their customers in a single environment. At Yesmail, we define ourselves by a better caliber of technology, unmatched data-driven insights, and skilled agency services experts that help our clients exceed the demands of the ever-changing landscape in the age of the customer. We do this by detailing a clear path from vision, to implementation, to results."
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
A company associated with miscellaneous page elements or tracking scripts; or may not fit our standard list of industry categories.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement
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