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Website: http://yieldfire.com/

In Their Own Words

"YieldFire ensures Publishers maximize the value of each and every impression by allowing 100% of a Publisher’s inventory to be paired with 1st party data. YieldFire “switch” technology enables real time auction mechanics within the ad server itself, allowing all monetization channels (direct sold, RTB, private marketplaces, etc) to compete equally for the right to deliver an advertisement. Publishers maximize revenue against every impression, while also ensuring great performance for Advertising partners."

Industry affiliations

None

What does this company do?

Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.

What data does this company collect?

Data Collected
Undisclosed

Data Sharing
Undisclosed

Data Retention
Undisclosed

Data Use
Undisclosed

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