About Us: http://www.yellowpages.com/about
Owned By: AT&T Interactive
In Their Own Words
"YP.com, the new YELLOWPAGES.COM, is the place to go when looking for local information...Advertisers looking to reach online consumers can select from a range of advertising services like business listing ads, interactive bundles, website services, video profiles and more."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data
PII: Name , Address, Phone Number, Email Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement
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