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Website: http://www.yume.com/

About Us: http://www.yume.com/about-us

In Their Own Words

"YuMe, the operating system for TV 2.0, is the premium provider of end-to-end video advertising software and services. Our video advertising technology seamlessly connects advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe."

Industry affiliations

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Ad Server
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.

Video
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views

Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)

PII: Name , Address, Phone Number, Email Address, Login

Sensitive: Financial Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
18-24 Months

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: http://www.yume.com/privacy-policy-opt-out

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