About Us: http://www.yume.com/about-us
Owned By: RhythmOne
In Their Own Words
"YuMe, the operating system for TV 2.0, is the premium provider of end-to-end video advertising software and services. Our video advertising technology seamlessly connects advertisers, app developers, content distributors, consumer electronics manufacturers, and publishers across the globe."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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