About Us: https://www.yummly.com/about
In Their Own Words
Yummly was launched in 2010 by foodies on a mission to invent the ultimate kitchen tool. Whether it’s finding a recipe or going to the store, Yummly wants to make it easier for foodies to do what they love – cook, eat, and share! Yummly’s mission is to be the largest, most powerful, and most helpful food site in the world.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Concerns web-based networking, user-generated content and online services or platforms that focus on representing connections among users.
Anonymous: Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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Yummly610 Walnut Street
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