About Us: http://www.ziffdavis.com/#integrated
In Their Own Words
"Ziff Davis, LLC is a leading digital media company specializing in the technology, gaming and men's lifestyle categories, reaching over 120 million unique visitors per month. Ziff Davis sites include IGN.com, PCMag.com, AskMen.com, TechBargains.com, ComputerShopper.com, ExtremeTech.com, Geek.com, LogicBuy.com and Toolbox.com. Ziff Davis also operates NetShelter, the largest community of technology publishers dedicated to consumer electronics, computing and mobile communications. Ziff Davis B2B is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors. Ziff Davis successfully partners with local publishing experts in almost 50 countries worldwide."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Cookie Data , Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Clickstream Data, Device ID
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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