About Us: http://www.ziffdavis.com/#integrated
In Their Own Words
"Ziff Davis, Inc. is a leading digital media company specializing in the technology market and reaching over 40 million highly engaged iZiff Davis, Inc. is a leading all-digital media company specializing in the technology market, reaching over 50 million in-market buyers every month. Ziff Davis sites feature trusted reviews of the newest and hottest tech products, news, commentary, tech deals and much more." Ziff Davis is owned by j2 Global.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Demand side platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII), Search History, Clickstream Data
Aggregate data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics Measurement, Content Customization,
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Ziff Davis, Inc.28 East 28th Street
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