About Us: http://www.zypmedia.com/about-us
In Their Own Words
ZypLink connects local media companies, advertising agencies and advertisers with the widest array of premium video and display impressions across desktop, mobile and connected TVs. ZypLink applies advanced geographic, demographic, contextual, behavioral and other targeting utilizing the best 3rd party data sources, proprietary 1st party data collected and segmented by ZypMedia, and 1st data supplied by advertisers (when available).
Company sponsoring advertisements that is ultimately responsible for the message delivered to the consumer.
Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Location Based Data, Device ID (EU PII)
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting
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