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How Data Powers Your Experience

You can opt out of any or all of the companies listed below. Opting out does not mean you will stop seeing ads. It means that the company you opt out of will no longer use your data to target ads to you.

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Ad companies:	Manage	Opt-out
Conversant
Who are they? Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. Demand side platform: Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding. Research provider: Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy. What data does this company collect? Anonymous, Pseudonymous, PII, Sensitive How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about Conversant
DoubleClick		go to site
Who are they? Ad server: Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. What data does this company collect? Anonymous, Pseudonymous, PII, Sensitive How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about DoubleClick
Genome (Yahoo)	1100 500 http://www.interclick.com/opt-out-external.aspx	no opt-out provided
Who are they? Analytics provider: Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance. Marketing solutions: Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases. What data does this company collect? Anonymous, Pseudonymous, PII How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about Genome (Yahoo)
Google Display Network		go to site
Who are they? Retargeter: Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past. What data does this company collect? Anonymous, Pseudonymous, PII, Sensitive How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization In Their Own Words Many websites, such as news sites and blogs, join the Google Display Network, which enables Google to show ads on their sites. Based on your visits to these websites, Google uses an advertising cookie (from DoubleClick) to associate your browser with interest and demographic categories. Google then uses these categories to show interest-based ads on these websites. Google's Ads Preferences Manager lets you edit these categories associated with your browser. Using the Ads Preferences Manager, you can edit the list of inferred interest and demographic categories that Google has associated with your cookie or opt-out of the cookie entirely. All information Google gathers is used in accordance with Google's privacy policy and helps Google improve your online experience. It is not used to identify you personally and Google will not show interest-based ads based on personal information without your permission. We also will not show interest-based ads based on sensitive information or interest categories, such as those based on, race, religion, sexual orientation, health, or sensitive financial categories, without your opt-in consent. More detail about Google Display Network
Rocket Fuel
Who are they? Data management platform: Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences. Demand side platform: Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding. What data does this company collect? Anonymous, Pseudonymous, PII How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about Rocket Fuel
Specific Media		go to site
Who are they? Ad network: Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about Specific Media
SpotXchange
Who are they? Ad exchange: An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads. Ad server: Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. Supply side platform: Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue. What data does this company collect? Anonymous, Pseudonymous, PII How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about SpotXchange
YouTube		go to site
Who are they? Publisher: Web site operator that sells and displays ads. Video: Provider of advertising services in the form of recorded content or live stream broadcasted through web browsers or televised channels. What data does this company collect? Anonymous, Pseudonymous, PII How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about YouTube

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