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How Data Powers Your Experience

You can opt out of any or all of the companies listed below. Opting out does not mean you will stop seeing ads. It means that the company you opt out of will no longer use your data to target ads to you.

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Ad companies:	Manage	Opt-out
BrightRoll
Who are they? Ad network: Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. Ad server: Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. Mobile: Provider of advertising services to wireless devices (phones, tables, etc.), typically through mobile web browsers or mobile applications. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about BrightRoll
DoubleClick
Who are they? Ad exchange: An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads. Ad server: Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. What data does this company collect? Anonymous, Pseudonymous, PII How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about DoubleClick
Genome	1100 500 http://www.interclick.com/opt-out-external.aspx
Who are they? Analytics provider: Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness. Data management platform: Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Optimization More detail about Genome
Google Display Network
Who are they? Ad network: Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization In Their Own Words "Many websites, such as news sites and blogs, join the Google Display Network, which enables Google to show ads on their sites. Based on your visits to these websites, Google uses an advertising cookie (from DoubleClick) to associate your browser with interest and demographic categories. Google then uses these categories to show interest-based ads on these websites. Google's Ads Preferences Manager lets you edit these categories associated with your browser. Using the Ads Preferences Manager, you can edit the list of inferred interest and demographic categories that Google has associated with your cookie or opt-out of the cookie entirely. All information Google gathers is used in accordance with Google's privacy policy and helps Google improve your online experience. It is not used to identify you personally and Google will not show interest-based ads based on personal information without your permission. We also will not show interest-based ads based on sensitive information or interest categories, such as those based on, race, religion, sexual orientation, health, or sensitive financial categories, without your opt-in consent." More detail about Google Display Network
Rocket Fuel
Who are they? Ad network: Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. Data management platform: Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting More detail about Rocket Fuel
Specific Media		go to site
Who are they? Ad network: Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Targeting, Analytics /Measurement, Optimization More detail about Specific Media
SpotXchange
Who are they? Ad exchange: An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about SpotXchange
ValueClick Media
Who are they? Ad network: Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. Ad server: Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Targeting, Analytics /Measurement More detail about ValueClick Media
YouTube
Who are they? Publisher: Web site operator that sells and displays ads. What data does this company collect? Anonymous, Pseudonymous, PII How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about YouTube

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