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Ad companies:	Manage	Opt-out
BlueKai	750 500 http://tags.bluekai.com/registry?if=1 If the area below is blank, then you have not opted out of BlueKai, and neither BlueKai nor its clients are storing any interests tied to you on your computer.
Who are they? Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Targeting, Analytics /Measurement More detail about BlueKai
DataXu
Who are they? Demand side platform: Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding. Optimizer: Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Targeting, Analytics /Measurement, Optimization More detail about DataXu
eXelate	540 500 /prefs/exelate_manager.html
Who are they? Ad exchange: Provider of auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchanges typically enable advertisers to work with data aggregators to target their ads. Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Targeting, Analytics /Measurement More detail about eXelate
Google AdWords
Who are they? Ad server: Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. What data does this company collect? Anonymous, Pseudonymous, PII How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization More detail about Google AdWords
i-Behavior		go to site
Who are they? Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. Data management platform: Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also often used to manage users' privacy preferences. Mobile: Provider of advertising services to wireless devices (phones, tables, etc.), typically through mobile web browsers or mobile applications. Retargeter: Technology provider enabling advertisers to target an advertisement to a user who has visited their website or interacted with a different advertisement in the past. What data does this company collect? Anonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about i-Behavior
IXI Corp
Who are they? Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. Research provider: Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy. Retargeter: Technology provider enabling advertisers to target an advertisement to a user who has visited their website or interacted with a different advertisement in the past. What data does this company collect? Anonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about IXI Corp
Magnetic
Who are they? Ad exchange: Provider of auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchanges typically enable advertisers to work with data aggregators to target their ads. Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. Retargeter: Technology provider enabling advertisers to target an advertisement to a user who has visited their website or interacted with a different advertisement in the past. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about Magnetic
Pulsepoint Audience		go to site
Who are they? Data aggregator/supplier: Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange. Data management platform: Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also often used to manage users' privacy preferences. What data does this company collect? Anonymous, Pseudonymous, PII, Sensitive How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about Pulsepoint Audience
Quantcast
Who are they? Data management platform: Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also often used to manage users' privacy preferences. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement More detail about Quantcast
Right Media
Who are they? Ad exchange: Provider of auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchanges typically enable advertisers to work with data aggregators to target their ads. Ad server: Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns. What data does this company collect? Anonymous, Pseudonymous How do they use it? Ad Serving, Ad Targeting, Analytics /Measurement, Optimization More detail about Right Media
ShareThis
Who are they? Ad network: Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads. What data does this company collect? Anonymous, Pseudonymous How do they use it? Analytics /Measurement, Content Customization More detail about ShareThis

Research and analytics companies:		Opt-out
DoubleVerify		no opt-out provided
Who are they? Ad verification: Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content. Online privacy platform: Technology provider that delivers information and transparency to the consumer on how companies gather and use their data. What data does this company collect? Anonymous, Pseudonymous How do they use it? Analytics /Measurement More detail about DoubleVerify
Integral Ad Science (formerly AdSafe)		no opt-out provided
Who are they? Ad verification: Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content. What data does this company collect? Anonymous How do they use it? Undisclosed More detail about Integral Ad Science (formerly AdSafe)
Vizu		go to site
Who are they? Optimizer: Provider of analytics technology and services enabling advertisers and publishers to optimize advertising campaigns and/or websites against a multitude of performance metrics. Research provider: Technology provider or service that collects and analyzes ad campaign and/or website data to inform marketing strategy. What data does this company collect? Anonymous, Pseudonymous How do they use it? Analytics /Measurement More detail about Vizu

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