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Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
What data does this company collect?
Anonymous, Pseudonymous, PII, Sensitive
How do they use it?
Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization
In Their Own Words