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An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
What data does this company collect?
Anonymous, Pseudonymous, PII, Sensitive
How do they use it?
Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization