What happens to a person's data?
are used to collect it.
- Data collected is generally used to include a person's browser in an audience segment.
- Cookies are used for other things too; enabling them on a computer can make navigating the web easier.
- Some companies collect data and sell it to other companies; being familiar with company privacy policies helps people protect their privacy.
- Opting out of interest-based advertising doesn't mean people stop receiving ads.
- In certain cases, data may be combined with other sources (or with personal information) to produce more detailed profiles.
How does someone opt out?
What happens when I opt out?
- When a person opts out, either directly through a company or via Ghostery Enterprise, a cookie indicating that they've opted out is set by each company the person wishes to opt out from. Deleting cookies will remove that indicator and opt an individual back in.
- Since opt-outs listed at Ghostery Enterprise are generally specific to a particular kind of data use, companies that a person opts out from may still collect data about them for other purposes, unless their opt-out policies say otherwise.
- Opting out of ad customisation is not the same thing as opting out of ads. People will still see ads, and in some cases ads promoting the same products. But those ads will not be customised by the companies they have opted out of.