About Us: https://aax.media/aboutus.php
In Their Own Words
The Acceptable Ads Exchange (AAX) allows publishers, advertisers and users to benefit from a healthy, respectful and human ecosystem. It is a programmatic marketplace that acts as a bridge between the needs of the publisher, the marketer and the wishes of the user.
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type
Pseudonymous: IP Address, Search History, Clickstream Data, Device ID
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Optimization
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