In Their Own Words
"The ultimate toolkit for mobile performance marketers to create interactive experiences that delivers higher CTR, interaction rates, brand recall and purchase intent."
Creative/Ad Format Technology
Provider of technology or services that enable advertisers to create specialized advertising messages that typically offer increased features and interactivity.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Anonymous: Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Name , Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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