About Us: http://www.audiencescience.com/about
In Their Own Words
"AudienceScience is a digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets AudienceScience drives digital marketing success for advertisers, agencies, publishers and technology partners."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Anonymous: Cookie Data , Date/Time, Demographic Data, Interaction Data , Page Views
Pseudonymous: IP Address (EU PII)
Aggregate data is shared with 3rd parties.
Ad Targeting, Analytics/Measurement, Optimization
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