About Us: https://www.rhythmone.com/about
In Their Own Words
"Our mission is to enrich consumer experiences online by enabling access to content anytime, anywhere. To this end, RhythmOne connects audiences with premium content and advertising across the web. We work with advertisers, publishers and content providers to provide value through:
Fully integrated advertising solutions, spanning desktop and mobile video, rich media, display, social and native formats. Cross-screen targeting - following audiences as they migrate across devices. Massive reach, delivered through our owned and operated channels, and quality distributed partners. Video content distribution that enhances web experiences for publishers and consumers. The aim of RhythmOne is to streamline the campaign planning experience, making it a more consolidated and efficient process. By understanding the target audience, the advertising goal, and the spend amount, we can collaborate with brands to optimize the campaign and maximize ROI by using the appropriate formats across the appropriate screens."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Platform or technology providing Software-as-a-Service, cloud hosting, data storage and/or content management capabilities; including CDNs, website builders and content streaming resources.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information, Social Security Number/Tax ID, Health Information
Aggregate data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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