About Us: http://www.indexexchange.com/about/
In Their Own Words
"Index engineers its technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions programmatically and in real-time. An evolution of online media technology pioneer, Casale Media, Index equips enterprise sellers with custom architected solutions, fully transparent sell-side management technology, and access to programmatic demand that has been organized and certified by humans. We create our solutions with you in mind. As one of the world’s premier ad tech companies, Index Exchange is led by an experienced team of industry experts and pioneers in the advertising space. Headquartered in New York City with 5 regional offices, Index Exchange employs more than 220 of the most innovative minds in advertising and technology. We’re independent by choice, because that lets us make decisions for the long-term benefit of our clients, not the immediate demands of investors, or for short term profits. It’s in our interest to work in our clients’ interests. We want long-term partners, not short-term customers. And our client’s interests are best served when they know as much as we do. We believe that full transparency means information and analysis, not just data."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Ad Views, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views
Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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