About Us: https://www.criteo.com/company/
In Their Own Words
"Criteo (NASDAQ: CRTO) the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. 2,700 Criteo team members partner with over 18,000 customers and thousands of publishers across the globe to deliver performance at scale by connecting shoppers to the things they need and love. Designed for commerce, Criteo Commerce Marketing Ecosystem sees over $600 billion in annual commerce sales data."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Interaction Data , Page Views
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Email Address, EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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