Owned By: Conversant
In Their Own Words
"Conversant, Inc. (Nasdaq: CNVR) is the leader in personalized digital marketing. Combining the strengths of Dotomi, ValueClick Media, Commission Junction, Greystripe and Mediaplex, Conversant helps the world’s biggest brands grow by creating personalized experiences that deliver higher returns for marketers and greater satisfaction for consumers. We offer a fully integrated personalization platform solution, personalized media programs and industry leading affiliate marketing. All fueled by a deep understanding of what motivates people to engage, connect and buy."
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address (EU PII), Search History, Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information, Health Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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