Owned By: Yahoo!
In Their Own Words
"Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses." (formerly interclick)
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Ad Views, Browser Information, Date/Time, Demographic Data, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Clickstream Data, Device ID
PII: EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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