About Us: https://about.google/
Owned By: Google Inc.
In Their Own Words
"We’ve packed Google Tag Manager with lots of great tools to take the pain out of tagging. Read on for more information about our most useful features. Tag Technology Google Tag Manager gives you full control over how your tags fire and are defined. Usability We’ve designed Google Tag Manager with marketers in mind, but webmasters and IT folks will love it, too. Accounts & User Roles Share information with all the right people. Control permissions so only the IT team can publish changes. Triggers Just like custom tags, you can control when and how your tags fire, giving you just the data you need. Integration & Templates Google Tag Manager supports Google and non-Google measurement and marketing tags — many with built-in templates — so you can quickly adopt new marketing tools whenever you’re ready. Automated Tag Management Customize your infrastructure with the full-featured Google Tag Manager API. Build your own tools and set better integrations to fit your existing workflow."
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
A monitoring solution that allows companies to independently manage tags (codes used to deliver content or an ad to a specific webpage), for purposes of consistency and efficiency.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Device ID
PII: Name , Phone Number, Email Address, Login, EU- IP Address, EU- Unique Device ID
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Sensitive data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
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