About Us: https://mapp.com/about/story/
In Their Own Words
We help brands stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers.
Mapp is the result of the unification of two major powerhouses in the digital marketing sphere BlueHornet and Teradata Marketing Applications. With our customer engagement platform we combine email, mobile and social marketing in one solution and enable customers to gain control of all their marketing and digital advertising data in one central place – our integrated data management platform
But Mapp is more than marketing technology. Our digital marketing experts have supported customers for almost two decades reaching their potential and getting the maximum value from their marketing technology investment.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
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Mapp Digital US, LLC9276 Scranton Rd.
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