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Website: https://mapp.com/home/

About Us: https://mapp.com/about/story/

In Their Own Words

We help brands stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers.

Mapp is the result of the unification of two major powerhouses in the digital marketing sphere BlueHornet and Teradata Marketing Applications. With our customer engagement platform we combine email, mobile and social marketing in one solution and enable customers to gain control of all their marketing and digital advertising data in one central place – our integrated data management platform

But Mapp is more than marketing technology. Our digital marketing experts have supported customers for almost two decades reaching their potential and getting the maximum value from their marketing technology investment.

Industry affiliations

None

What does this company do?

Ad Network
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.

Data Management Platform
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.

What data does this company collect?

Data Collected
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- IP Address

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Analytics/Measurement

Your choices

We believe this company facilitates or engages in 3rd party interest-based targeting.

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Privacy contact

Privacy policy

Privacy policy: https://mapp.com/privacy/

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