In Their Own Words
"Whether you're eyeing markets in the next town or across continents, we understand the importance of knowing what consumers watch and buy. That's our passion and the very heart of our business. We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide. And we're constantly evolving, not only in terms of where we measure, or who we measure, but in how our insights can help you drive profitable growth. Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next. So let's put our heads together. We'll bring our insight to your business and help you grow."
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address (EU PII), Device ID (EU PII)
PII: EU- IP Address, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Optimization
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The Nielsen Company
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