About Us: https://www.oath.com/our-story/history/
Owned By: Verizon
In Their Own Words
"Oath. It's a promise, a vow, a commitment to do something important. In 2017, it became our name. Oath represents the commitment we've made to building brands and it honors the promises we make to each other, our partners, clients and the world every day."
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
A company associated with miscellaneous page elements or tracking scripts; or may not fit our standard list of industry categories.
Web site operator that sells and displays ads.
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains
Pseudonymous: IP Address, Search History, Location Based Data, Clickstream Data, Device ID
PII: PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID , Personally Identifiable Information (details undisclosed)
Sensitive: Financial Information
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization, Cross Device Tracking
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