About Us: https://www.pardot.com/about-pardot/
Owned By: Salesforce
In Their Own Words
"Pardot is a B2B Marketing Automation provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability."
Provider of platform technology enabling data aggregation, analysis and report creation to assess marketing effectiveness and/or business performance.
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
Anonymous: Browser Information, Cookie Data , Date/Time, Page Views
Pseudonymous: IP Address, Location Based Data, Device ID
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Analytics/Measurement, Optimization
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