About Us: http://www.pubmatic.com/about-us.php
In Their Own Words
PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company's marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.
Anonymous: Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data
Pseudonymous: IP Address (EU PII), Location Based Data, Clickstream Data, Device ID (EU PII)
PII: Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, Login, EU- Unique Device ID
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties., Data is shared with 3rd parties (specifics undisclosed).
As long as necessary to fulfill a business need or as required by law.
Ad Targeting, Content Customization
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