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Website: https://www.pulsepoint.com/

About Us: https://www.pulsepoint.com/about

In Their Own Words

"PulsePoint is the global digital technology company poised at the intersection of audience and content, unlocking true value to advertisers and publishers by breaking down media silos to deliver holistic solutions.

Forged from a successful partnership between CONTEXTWEB and Datran Media, PulsePoint’s unique capabilities include granular audience measurement, advanced multi-channel ad serving and page-level contextualization, along with the ability to create and distribute crowd-sourced content."

Industry affiliations

What does this company do?

Ad Exchange
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.

Supply Side Platform
Technology provider that helps publishers sell ad space through multiple networks and/or exchanges and optimize ad revenue.

What data does this company collect?

Data Collected
Anonymous: Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Internet Service Provider, Interaction Data , Page Views , Serving Domains

Pseudonymous: IP Address, Location Based Data, Clickstream Data, Device ID

PII: Name , Address, Phone Number, Email Address, EU- IP Address, EU- Unique Device ID

Sensitive: Health Information

Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.

Data Retention
As long as necessary to fulfill a business need or as required by law.

Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization

Your choices

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Privacy contact

Privacy policy

Privacy policy: https://www.pulsepoint.com/privacy-policy-platform

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