Website: https://www.quantcast.com
About Us: https://www.quantcast.com/about-us/
In Their Own Words
"Quantcast helps create a more personalized digital world. We have built one of the world's most sophisticated data-intelligence platforms, using big data and machine learning to solve the biggest challenges in marketing and create more rewarding experiences across the digital landscape. Publishers use our insights to better understand audiences and how content resonates with consumers they want to attract and retain. Marketers utilize our understanding of online behavior and our predictive advertising capabilities to reach the customers most likely to engage with their messages. Consumers see the results of our work in relevant stories and advertisements that create a personalized experience across all of their devices."
Industry affiliations
What does this company do?
Business Intelligence
Provider or platform offering multi-sourced data analysis for operational/investment growth.
Data Aggregator/Supplier
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
Mobile
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Retargeter
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
What data does this company collect?
Data Collected
Anonymous:
Browser Information, Cookie Data , Date/Time, Hardware/Software Type, Page Views
Pseudonymous:
IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII)
PII:
Name , Address, Phone Number, Email Address, PII Collected via 3rd Parties, EU- IP Address, EU- Unique Device ID
Data Sharing
Aggregate data is shared with 3rd parties., Anonymous data is shared with 3rd parties., PII data is shared with 3rd parties.
Data Retention
12-18 Months
Data Use
Ad Serving, Ad Targeting, Analytics/Measurement, Content Customization, Optimization
Your choices
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Privacy contact
-
Quantcast Corp.
795 Folsom Street
Attn: Legal Department
San Francisco, CA, 94107
- Email: privacy@quantcast.com
- Privacy contact URL: https://www.quantcast.com/contact-us/
Privacy policy
Privacy policy: https://www.quantcast.com/privacy/
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- Path: /
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- Expiration date: 2021-01-31 16:15:56
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