About Us: http://rockyou.com/about-rockyou/
In Their Own Words
"RockYou® is committed to defining the future of social gaming, creating products intended to serve players, advertisers, and developers alike. The company has dedicated itself to the development of high-quality games and the celebrated Zoo World™ franchise. With advertising products that offer brands more meaningful interactions with players, RockYou creates an unmatched value-per-engagement for both brands and users."
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
Web site operator that sells and displays ads.
Anonymous: Browser Information, Cookie Data , Date/Time, Interaction Data , Page Views
Pseudonymous: IP Address
PII: Name , Address, Phone Number, Email Address
Anonymous data is shared with 3rd parties.
As long as necessary to fulfill a business need or as required by law.
Analytics/Measurement, Content Customization
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RockYou, Inc.303 2nd St.
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