In Their Own Words
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
Technology used by advertisers to ensure their ads run on approved sites only and not adjacent to unsavory or blocked content.
Demand Side Platform
Technology provider that enables advertisers to buy ad inventory from multiple ad exchanges utilizing multiple data suppliers and auction-based bidding.
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
Anonymous: Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Page Views
Pseudonymous: IP Address, Location Based Data, Device ID
PII: EU- IP Address, EU- Unique Device ID
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