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Evidon |
You can opt out of any or all of the companies listed below. Opting out does not mean you will stop seeing ads. It means that the company you opt out of will no longer use your data to target ads to you.
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Who are they?
Retargeter:
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past.
What data does this company collect?Anonymous, Pseudonymous
How do they use it?Ad Targeting, Analytics /Measurement, Content Customization |
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Who are they?
Ad exchange:
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
What data does this company collect?Anonymous, Pseudonymous, PII, Sensitive
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization |
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no opt-out provided |
Who are they?
Marketing solutions:
Provider of a suite of solutions concerning marketing integration and targeted campaign analytics or discrete methods to segment and expand consumer bases.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization |
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Who are they?
Data aggregator/supplier:
Collects data from a range of online and sometimes offline sources and provides data to advertisers directly or via exchange.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Optimization |
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Who are they?
Ad server:
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
What data does this company collect?Anonymous, Pseudonymous, PII, Sensitive
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization, Cross Device Tracking |
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Who are they?
Mobile:
Provider of advertising services to wireless devices (phones, tablets, etc.), typically through mobile web browsers or mobile applications.
What data does this company collect?Anonymous, Pseudonymous, PII, Sensitive
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization
In Their Own WordsMany websites, such as news sites and blogs, join the Google Display Network, which enables Google to show ads on their sites. Based on your visits to these websites, Google uses an advertising cookie (from DoubleClick) to associate your browser with interest and demographic categories. Google then uses these categories to show interest-based ads on these websites. Google's Ads Preferences Manager lets you edit these categories associated with your browser. Using the Ads Preferences Manager, you can edit the list of inferred interest and demographic categories that Google has associated with your cookie or opt-out of the cookie entirely. All information Google gathers is used in accordance with Google's privacy policy and helps Google improve your online experience. It is not used to identify you personally and Google will not show interest-based ads based on personal information without your permission. We also will not show interest-based ads based on sensitive information or interest categories, such as those based on, race, religion, sexual orientation, health, or sensitive financial categories, without your opt-in consent. |
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Who are they?
Ad network:
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
What data does this company collect?Anonymous, Pseudonymous, PII, Sensitive
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization, Cross Device Tracking |
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Who are they?
Agency:
Provider of creative and/or media buying services (both audience and data) for advertisers.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization |
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Who are they?
Ad network:
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
What data does this company collect?Anonymous, Pseudonymous, PII, Sensitive
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization, Cross Device Tracking |
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no opt-out provided |
Who are they?
Ad exchange:
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads.
What data does this company collect?Anonymous, Pseudonymous, PII, Sensitive
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement |
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Who are they?
Business intelligence:
Provider or platform offering multi-sourced data analysis for operational/investment growth.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization |
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no opt-out provided |
Who are they?
Ad network:
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
What data does this company collect?Anonymous, Pseudonymous
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement |
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no opt-out provided |
Who are they?
Data management platform:
Provider of technology to manage collection, storage, protection, segmentation and use of online data. DMPs are also used to manage users' privacy preferences.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement |
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Who are they?
Ad network:
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization |
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no opt-out provided |
Who are they?
Ad server:
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization |
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Who are they?
Ad network:
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads.
What data does this company collect?Anonymous, Pseudonymous, PII
How do they use it?Ad Serving, Ad Targeting, Analytics /Measurement, Content Customization, Optimization, Cross Device Tracking |