Interest Based Advertising Policies

Hulu and our advertisers work with third parties (such as advertising technology companies and service providers that perform advertising-related services for us) who may collect and use information from or about you to help personalize ads for you based on your online activity across different websites and mobile apps (a process known as “interest-based advertising” or “online behavioral advertising”). In addition, some of these third parties collect and use information from or about you for the purposes of performing analytics, as well as to customize the content you see on the Hulu service. You can opt out of these third parties’ use of this information for these purposes by exercising one of the options below. Please note that even if you opt out of receiving interest-based advertising from certain third parties, you may still continue to see generic ads (non-personalized ads) even after you opt out. In addition, the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising (the “Program”) offers a centralized location where users can make choices about the use of their information for interest-based advertising on websites (available at http://www.aboutads.info/choices). We are committed to complying with the Program. For additional information, please visit our Privacy Policy (available at https://www.hulu.com/privacy).